Welcome to Marketing
CLASS NOTES
Chapter 1 - Creating Customer Relationships and Value through Marketing
Chapter 2 - Developing Successful Marketing and Organizational Strategies
Chapter 3 - Scanning the Marketing Environment
Chapter 5 - Understanding Consumer behavior
Chapter 6 - Understanding Organizations as Customers
Chapter 7 - Understanding and Reaching Global Consumers and Markets
Chapter 9 - Market Segmentation, Targeting and Positioning
Chapter 10 - Developing New Products and Services
Chapter 11 - Managing Successful Products, Services and Brands
Chapter 12 - Services Marketing
Chapter 13 - Building the Price Foundation
Chapter 14 - Arriving at the Final Price
Chapter 15 - Managing Marketing Channels and Supply Chain
Chapter 16 - Retailing and Wholesailing
Chapter 17 - Integrated Marketing Communications and Direct Marketing
Chapter 18 - Advertising, Sales, Promotion and Public Relations
Chapter 20 - Personal Selling and Sales Management
TEXTBOOK
Kerin/Hartley/Rudelius: MARKETING - 14th edition